Graphic Design
Visuals with personality.
Art direction and visual systems designed to bridge the gap between corporate strategy and human connection. From nationwide sports sponsorships to detailed data narratives, I create work that demands a second look.
All graphic design
Bank of Ireland
The Big Blue Box: Nationwide Community Activation
Designed the primary A3 visual communications for Bank of Ireland's 'Big Blue Box' initiative—a nationwide community relay supporting Saint Vincent de Paul. I developed a high-impact poster system that balanced the bank's brand identity with the rugged, scenic aesthetic of the Wild Atlantic Way, successfully driving public participation and charitable engagement across the 2,500km route.
Bank of Ireland
Leinster Rugby 'Player of the Month' Social System
Designed a high-impact social media toolkit for Bank of Ireland's sponsorship of Leinster Rugby. I developed a modular design system and custom templates for the 'Player of the Month' campaign, creating a consistent visual language for nominee voting and winner announcements. The solution prioritized rapid content turn-around and optimized legibility for mobile-first Twitter (X) engagement.
Bank of Ireland
UCD Alumni Affinity Campaign: 'The Blossom Series'
Designed a bespoke promotional poster for the UCD Alumni Credit Card, leveraging the university's iconic cherry blossom imagery to create an immediate emotional connection with the graduate community. I balanced Bank of Ireland's corporate identity with UCD's academic heritage, creating a sophisticated visual narrative that transformed a standard financial product into a symbol of campus affinity.
Advo Dental
'The Gift of Time' Lifestyle Campaign for AdvoDental
Designed a high-impact direct mail postcard for AdvoDental centered on value-based marketing. Rather than highlighting product features, the creative strategy focused on the 'human ROI'—showcasing the personal freedom and reclaimed spare time achieved through AdvoDental's efficiency. I managed the end-to-end layout, utilizing emotive lifestyle imagery and a clean, 'breathable' design to contrast with the busy nature of a dental professional's workday.
Two Silver Bullets
'Two Worlds' Concept Art for Two Silver Bullets
A conceptual album cover design exploring themes of duality and parallel perspectives. I utilized a layered composition featuring a 'frame-within-a-frame' technique, juxtaposing a grounded road-and-canopy landscape with a secondary, framed window into a mirrored reality. The design focuses on symmetry, depth, and atmospheric lighting to evoke the narrative transition between two distinct musical worlds.
Bank of Ireland
SME Sponsorship Identity: 'Sponsor for a day' Campaign
Lead designer tasked with the visual overhaul of Bank of Ireland's flagship SME sponsorship initiative. I engineered a new creative direction that bridged the gap between professional sports and local enterprise, allowing small businesses to take center stage on Leinster and Munster Rugby kits. The campaign involved a complete redesign of the sponsorship's visual language, resulting in a bold, cohesive system deployed across nationwide print, digital, and stadium-side assets.
Bank of Ireland
Customer Insight Series: The Mortgage Journey
Designed a high-density editorial infographic for Bank of Ireland's Weekly Insight series. I translated complex behavioral data into a cohesive visual narrative titled 'Understanding Mortgage Customers,' focusing on clarity, path-finding, and deep-dive analytics. The project required a rigorous information hierarchy to ensure that detailed customer sentiment and market trends remained accessible and actionable for internal stakeholders.
Toolkit