Email Design
Emails that drive action.
High-performance, responsive campaigns engineered for maximum deliverability. I build bulletproof templates tested across the entire mobile and desktop ecosystem to ensure your message lands exactly as intended, every single time.
All email campaigns
Bank of Ireland
Google Pay Integration Launch
Designed and executed a high-priority email campaign announcing the rollout of Google Pay for Bank of Ireland's customer base. The challenge was to balance the Bank's traditional brand authority with Google's modern aesthetic, ensuring a clear, trustworthy instructional path for mobile wallet adoption across all device types.
100%
Compatibility
12%
CTR Target
100%
Mobile UX
Bank of Ireland
Business Customer Appreciation & Engagement Campaign
Designed a personalized appreciation campaign targeting Bank of Ireland's commercial and small-business accounts. The creative strategy focused on strengthening client relationships through a 'Thank You' narrative, paired with a high-value competition entry to drive re-engagement and brand loyalty within the B2B sector.
35%
Open Rate Target
18%
Engagement Rate
100%
Mobile Responsivity
Bank of Ireland
Exclusive Engagement Campaign: Premier Banking x Dublin Horse Show
Designed a high-end loyalty campaign for Bank of Ireland's Premier Banking subdivision, targeting high-net-worth clients. The strategy blended brand-aligned lifestyle photography with exclusive event access, offering curated discounts and a premium competition entry for the Dublin Horse Show to reinforce the value of elite-tier membership.
48%
Open rate
14%
Offer Redemption
100
Mobile Accessibility
Kerry
Seize the Summer: Multi-Channel Launch Campaign
Designed and developed the primary launch email for Kerry's 'Seize the Summer' campaign. This high-energy, visually driven execution was engineered to drive traffic to the campaign microsite, utilizing vibrant seasonal imagery and clear CTA architecture to guide subscribers toward interactive beverage recipes and lead-generation touchpoints.
22%
Click-To-Open
65%
Mobile Engagement
99%
Email Deliverability
Kerry
Seasonal Innovation: Ice Cream Trend Report & Concepts
Designed a comprehensive B2B insight email showcasing Kerry's seasonal flavor concepts for the ice cream category. I balanced technical trend data with 'visual delights' and sensory-driven layouts, transforming a information-dense report into an engaging, skim-friendly experience that positions Kerry as a leader in global flavor innovation.
72%
Read rate
15%
Secondary Clicks
100%
Mobile UX Score
Kerry
Health & Nutrition Insight: Digestive Health Campaign
Designed a conversion-focused B2B email for Kerry's Premium Beverage line, specifically targeting the digestive health sector. I engineered the campaign to drive high-intent traffic to a custom-built microsite, optimizing the user journey from inbox to a gated infographic download to facilitate lead generation for Kerry's nutrition experts.
24%
Click Quality
12%
Download Rate
100%
Deliverability
AXA
Automated Retention Engine: AXA Car Insurance Renewal
Redesigned and re-engineered the automated renewal lifecycle for AXA Insurance. This mission-critical transactional email was optimized for high-volume delivery and clarity, transforming a standard policy notification into a streamlined conversion tool. By improving the information hierarchy and mobile-first responsiveness, the redesign focused on reducing friction in the renewal process and maximizing customer retention.
62%
Open rate
8%
Retention Lift
100
Mobile UX
Toolkit